FairMate website relaunch – new product structure and icons for the trade fair visitor managment and entry solution – a 360° approach lies at the core
Cologne, 29 October 2014 – dimedis
presents a redesigned website for FairMate, the visitor management and ticketing solution for trade fairs. The core benefit to customers is the introduction of new self-explanatory product names. The visual communication and the 360° approach are supported by eye-catching icons. As FairMate is a solution for the global fair trade industry, all product names have now been created in English. The new website has been online since 20 October.
Klaus Friedrich Meier, Division Manager for Trade Fairs for dimedis GmbH comments: "We want to communicate our 360° approach more intensely and make our product more tangible for the user. We also aim to gain more presence internationally which is why all the FairMate applications now have a standardised english name base "FairMate ProductName". We have also ensured that the terms used are self-explanatory and that the product names distinctly communicate their product function to the customer. As an example: FairMate Compact is now FairMate Entry. New icons have been developed for all applications. The new website www.fairmate.eu
summarises all changes.
The new FairMate: 360° solution for trade fairs and events (Graphics: dimedis)
All further information about the new FairMate is available on the internet under www.fairmate.eu.Important links: » Circle graph "360° solution FairMate"» The new FairMate website
» FairMate in use on site, set-up and function (Youtube)» Photos (Flickr)» Printable photo of Klaus Friedrich Meier