dimedis launches FairMate LeadTracking App 3.0

New lead-tracking app for digital registration of booth visitors at trade fairs – First applications at Anuga 2017 and imm cologne 2018

Cologne, March 15, 2018 – The software company dimedis has released a new version of the FairMate LeadTracking App for Android and iOS systems. The new version, 3.0, comprises both graphic and functional improvements. The FairMate LeadTracking App registers booth visitors digitally at trade fairs and events. By scanning a QR code on the visitors’ badges or their admission tickets, their contact information is saved automatically on the exhibitor’s smartphone. The FairMate LeadTracking App 3.0 has already been used successfully by Koelnmesse at the trade fairs Anuga 2017 and imm cologne 2018.

The innovations include the ability to configure the app to suit individual requirements. This allows trade fair logos, claims and the colors in the main menus and the navigation bar to be adapted individually to suit the corporate identity of the event, and the help section to be configured with freely selectable external links.

Exhibitors can supplement the visitor data with additional, individual information such as memos of meetings, or create groups using “tags”. The exhibitors then use the app to send the contacts to an e-mail address of their choice for further processing. By using the FairMate LeadTracking App, there is no need to manually enter the contact data gathered at a later point of time. The visitor data is available in digital form and excellent quality immediately for further sales and marketing activities.

Wilhelm Halling, managing director at dimedis, talking about the use of the FairMate LeadTracking app at the imm cologne: "We are really pleased that, with the FairMate LeadTracking App, a further FairMate module is now being used to provide comprehensive visitor and trade fair management at such an important trade show as the imm cologne. Like the previous version, the new app proved itself to be exceedingly performant and was also able to cope with very high scanning frequencies at all times, thus enabling the exhibitors to collect data about their booth visitors efficiently. With the app, FairMate now not only supports visitors and exhibitors with the registration process and ticket sales but also with events on the spot, thus clearly illustrating the character of the comprehensive all-in-one solution.”

A video showing the FairMate LeadTracking App being used at Anuga 2017 can be seen here (YouTube).

About dimedis dimedis stands for digital media distribution. Founded 1996 in Cologne, the software company is specialized in trade fair- and digital signage solutions. FairMate is a visitor management solution and kompas a digital signage and wayfinding system. The customers are amongst others Messe Düsseldorf, Koelnmesse, Stockholmsmässan, Hamburg Messe und Congress, Messe Stuttgart, Reed Exibitions Deutschland, Schalke 04, Borussia Dortmund, Bosch, snipes, a chain of supermarkets in France called "Casino" and shopping malls from ECE, SEC, mfi and Abu Dhabi Mall. More than 65 employees currently work for dimedis. For more information please visit: www.dimedis.de

About FairMate FairMate is the complete visitor management solution for trade fairs, events and exhibitions of any size.  The flexible and powerful system combines tools for entry, ticketing, marketing and administation all in one and covers every aspect of the visitor management process – before, during and after events. FairMate consists of modular and integrable hard- and software solutions that  facilitate the relationship between visitors, exhibitors and event organisers. FairMate enables you to plan your visitor marketing well in advance, maintain an overview and  respond quickly to any issues that might arise. FairMate is used successfully in several trade fairs all over the world. Customers like Stockholmsmässan, Reed Exhibitions Germany, Messe Düsseldorf, Hamburg Messe und Congress, Messe Stuttgart, Westfalenhallen Dortmund and Koelnmesse rely on FairMate. For more information please visit: www.fairmate.eu

Press contact:

Ibrahim Mazari
Head of PR

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